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What Happens When Every City Wants to Be Boulder?

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July 27, 2026

Originally published by the Daily Camera, July 26, 2026.

 

For decades, Boulder has enjoyed a reputation most communities would envy. We are known for innovation, entrepreneurship, and attracting brilliant people who turn ideas into companies, discoveries into industries and research into solutions that change the world.

But there is an uncomfortable question Boulder should be asking itself: What happens when every city wants to be Boulder?

Across the country, communities are investing heavily to attract the same talent, companies, research funding and entrepreneurs that have fueled Boulder’s success. Cities that once competed primarily on cost are now competing on innovation. Regions that once looked to Boulder as a model are building their own versions of the ecosystem that made this community successful.

Innovation alone is no longer a differentiator.

Research Triangle Park has become a global center for life sciences and advanced manufacturing. Austin continues to attract corporate relocations, venture capital and high-growth technology firms. Pittsburgh has reinvented itself as a hub for robotics and artificial intelligence. Boston, Seattle and San Diego continue to attract extraordinary concentrations of talent, investment and research activity.

These communities are not competing with Boulder someday. They are competing with Boulder today for the same scientists, engineers, entrepreneurs, researchers, investors and creative professionals who drive our economy.

The reality is that Boulder’s greatest challenge may not be whether we can continue to innovate. It may be whether we can continue to adapt.

The forces reshaping the economy are moving faster than at any point in recent memory. Housing affordability continues to strain employers and workers alike. Businesses across industries report difficulty attracting and retaining talent, while many employees commute long distances because they cannot afford to live where they work. Recognizing that these challenges are interconnected, business leaders and community partners have begun working through initiatives such as Boulder Together to address housing, workforce development, transportation, entrepreneurship, public safety and other factors that influence long-term economic competitiveness.

At the same time, federal research funding, one of the foundations of Boulder’s economy, faces increasing uncertainty. Institutions such as the University of Colorado Boulder, NOAA, NIST, NCAR and our federal laboratories remain extraordinary assets, driving innovation, startup creation and economic activity. Yet changing priorities in Washington remind us that no economic advantage should ever be taken for granted.

Then there is artificial intelligence. Whether people view AI with excitement, skepticism or concern, one fact is undeniable: It is already transforming the economy. Businesses are rethinking operations. Researchers are accelerating discovery. Healthcare providers are experimenting with new tools. Creative professionals are adapting to technologies that can generate content in seconds.

The communities that embrace these changes thoughtfully and effectively will gain a significant advantage. Those that resist them will not. This is why the next decade may not belong to the communities with the most innovation assets. It may belong to the communities that are most agile.

Can they prepare workers for emerging technologies? Can they help entrepreneurs commercialize new discoveries? Can they create pathways for talented people to build careers, buy homes, raise families and remain in the community? Can they recognize challenges early and act before those challenges become barriers to growth?

These questions matter because businesses, investors, researchers and workers all have choices. Increasingly, they are evaluating communities through a simple lens: Where can I succeed?

The answer depends on far more than beautiful scenery, a strong brand or a history of innovation. It depends on whether a community is creating the conditions for future success. That requires honest conversations about competitiveness.

Are our policies producing the outcomes we intend? Are we making it easier or harder for employers to grow? Are we helping workers access opportunity? Are we supporting the next generation of entrepreneurs and innovators? Are we maintaining the balance between preserving what makes Boulder special and ensuring future generations can participate in its success? These are not political questions. They are competitiveness questions.

The encouraging news is that Boulder starts from a position of strength. Few places possess the concentration of research institutions, federal laboratories, entrepreneurial talent, creative energy and civic engagement that exist here. Even fewer communities have demonstrated Boulder’s ability to bring diverse stakeholders together around shared challenges. That may be our greatest advantage of all.

Time and again, Boulder has shown a willingness to collaborate. Business leaders, educators, researchers, nonprofit organizations, community advocates and public officials have repeatedly come together to address issues that no single organization could solve alone, such as with the Boulder Together initiative. Whether responding to economic downturns, the Marshall Fire, workforce shortages, transportation challenges or emerging opportunities, Boulder and our regional partners have succeeded because organizations chose to work together rather than operate independently.

That culture of collaboration is difficult to replicate. It cannot be recruited away. It cannot be manufactured through incentives. It is built over decades through trust, relationships and a shared commitment to community.

As Boulder looks toward the next decade, our future will not be determined solely by the technologies we invent, the companies we attract or the research we conduct. It will be determined by our willingness to adapt, collaborate and make thoughtful choices about the future we want to create.

The question facing Boulder is not whether we can compete. The question is whether we are willing to evolve as quickly as the world around us.

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