The Boulder Chamber Revitalizes Its Brand Identity and Member Support Software 

With an eye toward reflecting the broader array of business support, policy advocacy, and economic vitality services that the Boulder Chamber performs for its members and the community, attentive stakeholders will notice subtle changes in the Boulder Chamber mark within a larger brand refresh. At the same time, the Boulder Chamber is adopting new software to enhance support for its members.  

With insights from its rebranding partner, Vermilion, a Boulder-based creative agency and long-time Boulder Chamber member, the Boulder Chamber assessed its existing brand and collaborated with Vermilion in the development of the new brand identity under the refreshed brand platform of Your Chamber Does That. This process entailed extensive engagement with Boulder Chamber members, design professionals, community stakeholders, and the organization’s Board of Directors. The goal was to capture the full depth of the Boulder Chamber’s evolution over the past 17 years since the last adjustment in the organization’s brand and to unify the Boulder Chamber’s family of programs and services. 

Further, with the goal of continuously elevating the member experience, the Boulder Chamber is implementing a major shift in its member support software system. The result will be an enhanced Member Center and an improved website. Boulder Chamber members will now have a simplified event registration and activity engagement system. The refreshed Boulder Chamber website will now feature an easy-to-use member directory, an interactive calendar of events, and a comprehensive job board. 

The Boulder Chamber is implementing its revitalized Boulder Chamber branding and customer support software in anticipation of the organization’s 120th anniversary, with a community celebration scheduled for 2025.  

“While our look and service may adjust with the times,” said Boulder Chamber President and CEO John Tayer, “Our milestone anniversary will serve as an opportunity for the Boulder Chamber to highlight our steadfast commitment to supporting local businesses, strengthening our economy, and lifting the community we serve.”   

Stay updated on the Boulder Chamber's rebranding journey through their social media platforms, including Facebook, LinkedIn, Instagram, X, and YouTube.